Writing

The operator's notebook

Field notes on building businesses, marketing that actually works, and the systems behind both. Written from the trenches, not the sidelines.

Ever feel like your phone is one push-alert away from mutiny? So do your customers. Contractors, plumbers, HVAC pros – we’ve all pumped dollars…

Why hiring Gwyneth Paltrow might be the smartest “temporary” move in PR this year. The Moment Everything Changed It started with a Coldplay concert.…